Transform Your Business

From scaling smarter to selling stronger, we help growth-stage founders simplify strategy, leverage tech, and build sellable value.

Advisory Services That Unlock Value In Your Business

Business Coaching & Advisory

Strategy development, execution guidance, and leadership support

Scale Masterclass

Operational efficiency, AI integration, and marketing systems

Exit Planning

Roadmaps to maximise valuation and prepare for acquisition.

Technology Automation

Implementing AI and chatbot tools to streamline workflow and improve customer experience

Proven Results Across Markets and Sectors

$500M+

Value unlocked
through transformations
and exits

48 companies

Advised on growth, scaling & acquisition strategies

26+ Years

C-suite, M&A, and
advisory experience

12 Countries

Cross-border work with founders & executive teams

About Sonnet Advisors

Dedicated to Helping Growth-Focused Business Owners Succeed

Founded by Craig Miller, Sonnet Advisors brings over 25 years of international experience in M&A, digital transformation, and business leadership. Craig works with owners of small and mid-sized businesses to streamline operations, enhance profitability, and prepare owners for successful exits.

  • Experience across Europe, North America, and global markets

  • Former exec roles at Microsoft, JP Morgan, and Adecco

  • Harvard MBA and McGIll Engineering 

Blog posts

New Game: Agent Mode

OpenAI’s Agent Mode Just Changed the Game for SMBs OpenAI has launched Agent Mode. This means AI can now log into your systems, read your files...

True Story: Adversity is the Mother of (Re-)invention

When Rivals Become Rescuers: A CEO’s Gamble that Paid Off How the new owner of a lift company turned pandemic paralysis into an unexpected...

Boost Billable Hours: 12 AI Agents for Law

The $300,000 Opportunity Inside Your Business Introduction If you’re a partner in an independent law firm, you’re not just working on...

Whoever Closes the Gap Wins the Value

Since late 2022, the rules of business have shifted. Quietly. And completely. Most business owners haven’t noticed (the shoes on the left). But buyers...

Done For You – Now AI Builds Your Workflows

Just Built a Complete Automation Workflow. Without Writing a Single Line of Code. In 15 Minutes. The future of automation just arrived on my desktop...

How Small Law Firms Are Using AI to Increase Revenues

A Practical Guide from Someone Who Gets It The Silent Revenue Killer Every Firm Ignores Here’s what I see from my desk I’ve been working...

The Great AI Divide: Why Average is the New Failing

How artificial intelligence is creating unprecedented opportunities while making mediocrity more costly than ever We stand at an extraordinary...

The Hidden Cost of Admin Overload

And the Simple First Step You Can Take to Break Free Lucas runs a successful boutique law practice. On paper the firm is thriving, yet most evenings...

Buy-and-Build: Scaling Your Business Through Acquisitions

Is Acquisition Entrepreneurship Right For You? As a business owner, you’re always looking for ways to grow or plan for the future. Have you considered...

Get a Personalised AI Roadmap for your Business

Schedule a consultation to explore how Sonnet Advisors can prepare a personalised AI roadmap to realise the full potential for you and your business.