Business advisory
Turn ambition into an executable plan. Sharpen priorities. Strengthen leadership. Put an experienced hand beside you.
Strategy → executionStrategy · Systems · Scale · Exit
From scaling smarter to selling stronger, Sonnet Advisors helps growth-stage founders simplify strategy, use technology well and build lasting enterprise value.
Where we create value
The best transformations are not about doing everything. They are about finding the few moves that change the trajectory.
Turn ambition into an executable plan. Sharpen priorities. Strengthen leadership. Put an experienced hand beside you.
Strategy → executionRemove operational drag, redesign the work and build systems that create capacity without adding unnecessary complexity.
Complexity → capacityPut practical AI to work in the systems you already use. Reduce admin. Improve the customer experience.
Repetition → leverageBuild a stronger, more transferable business and a clear roadmap toward acquisition, succession or a founder exit.
Dependence → valueThe Sonnet view
Most owners do not need more ideas. They need the right priorities, better systems and enough space to lead. We bring the strategic distance and operating experience to make that possible.
How we work
Founder · Advisor · OperatorAbout Sonnet Advisors
Craig Miller has spent more than 25 years helping businesses work smarter. That experience spans nine ventures, three Fortune 200 firms and markets on both sides of the Atlantic.
That perspective turns strategy into something practical: fewer bottlenecks, stronger economics, more founder time and a business that can thrive without depending on its owner for everything.
A practical partnership
Cut through the noise, diagnose the real constraint and define what better looks like.
Translate the strategy into sequenced decisions, owners and measurable milestones.
Work alongside the team to build capability, accountability and lasting momentum.
Latest thinking

Legal services are moving from a labour business to a capital business, and the partnership form cannot finance a capital business.
Read insight
OpenAI’s Agent Mode Just Changed the Game for SMBs OpenAI has launched Agent Mode. This means AI can now log into your systems, read your files, search emails, check your CRM, and take action on your behalf – without being spoon-fed instructions every time. You set the goal. The agent handles the rest. For small …
Read insight
When Rivals Become Rescuers: A CEO’s Gamble that Paid Off How the new owner of a lift company turned pandemic paralysis into an unexpected alliance – and saved dozens of jobs In March 2020, Bryce faced every business owner’s nightmare. As COVID-19 shuttered the world, his recently acquired lift manufacturing company, Lifts Inc., ground to …
Read insightYour next move
A focused conversation can reveal the few changes that unlock the most value.