Strategy · Systems · Scale · Exit

Transform your business.
Unlock what’s next.

From scaling smarter to selling stronger, Sonnet Advisors helps growth-stage founders simplify strategy, use technology well and build lasting enterprise value.

$500M+Value unlocked through transformations and exits
48Companies advised on growth, scale and acquisition
26+Years of C-suite, M&A and advisory experience
12Countries across founder and executive engagements

Where we create value

Advisory for the defining moments in your business.

The best transformations are not about doing everything. They are about finding the few moves that change the trajectory.

01

Business advisory

Turn ambition into an executable plan. Sharpen priorities. Strengthen leadership. Put an experienced hand beside you.

Strategy → execution
02

Scale smarter

Remove operational drag, redesign the work and build systems that create capacity without adding unnecessary complexity.

Complexity → capacity
03

AI & automation

Put practical AI to work in the systems you already use. Reduce admin. Improve the customer experience.

Repetition → leverage
04

Exit planning

Build a stronger, more transferable business and a clear roadmap toward acquisition, succession or a founder exit.

Dependence → value

The Sonnet view

Complexity compounds.
So does clarity.

Most owners do not need more ideas. They need the right priorities, better systems and enough space to lead. We bring the strategic distance and operating experience to make that possible.

How we work
Craig Miller, founder of Sonnet AdvisorsFounder · Advisor · Operator

About Sonnet Advisors

Built by an operator, for owners.

Craig Miller has spent more than 25 years helping businesses work smarter. That experience spans nine ventures, three Fortune 200 firms and markets on both sides of the Atlantic.

That perspective turns strategy into something practical: fewer bottlenecks, stronger economics, more founder time and a business that can thrive without depending on its owner for everything.

  • 15+ years leading digital transformation for Microsoft Consulting
  • Board, angel investment, M&A and C-suite experience
  • Harvard MBA and McGill Engineering
Meet Craig

A practical partnership

From signal to sustained change.

01

Find the leverage

Cut through the noise, diagnose the real constraint and define what better looks like.

02

Build the roadmap

Translate the strategy into sequenced decisions, owners and measurable milestones.

03

Make it stick

Work alongside the team to build capability, accountability and lasting momentum.

Latest thinking

Ideas for the next version of your business.

View all insights
New Game: Agent Mode

New Game: Agent Mode

OpenAI’s Agent Mode Just Changed the Game for SMBs OpenAI has launched Agent Mode. This means AI can now log into your systems, read your files, search emails, check your CRM, and take action on your behalf – without being spoon-fed instructions every time. You set the goal. The agent handles the rest. For small …

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Adversity is the Mother of (Re-)invention

True Story: Adversity is the Mother of (Re-)invention

When Rivals Become Rescuers: A CEO’s Gamble that Paid Off How the new owner of a lift company turned pandemic paralysis into an unexpected alliance – and saved dozens of jobs In March 2020, Bryce faced every business owner’s nightmare. As COVID-19 shuttered the world, his recently acquired lift manufacturing company, Lifts Inc., ground to …

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Your next move

Make the business work harder. Not you.

A focused conversation can reveal the few changes that unlock the most value.

Book a strategy call