Founder, Sonnet Advisors

I’ve spent the past 25 years helping businesses work smarter.

I’ve started nine companies. I’ve served as a senior executive at three Fortune 200 firms, including 15+ years leading digital transformation projects for Microsoft Consulting across Western Europe. I’ve invested in startups as an angel, advised on private and public company boards. And I’ve worked hands-on with business owners to unlock growth, simplify operations, and sharpen execution.

Through Sonnet Advisors, I help business owners reclaim their time using AI and automation, unlocking increased profits and revenues.

We help owners quietly automate repetitive tasks using the systems you already have. No fanfare. No disruption. Just time saved, headaches gone, and momentum restored.

Our clients free up 10 to 20 hours per week.

That time gets reinvested – allowing you to bill more, focus on growth, team development, or simply better balance.

I’ve seen what happens when business owners get out of the weeds.

They lead again. They think again. They find their inspiration again.

I’m here to make that happen for you.

If you’re drowning in admin, tired of chasing follow-ups, or ready to scale without working more hours, you don’t need to hire more people. You need better systems. This is what I do really well, so you don’t have to.

We’ll build them so you can focus on growing your business