When Rivals Become Rescuers: A CEO’s Gamble that Paid Off
How the new owner of a lift company turned pandemic paralysis into an unexpected alliance – and saved dozens of jobs
In March 2020, Bryce faced every business owner’s nightmare. As COVID-19 shuttered the world, his recently acquired lift manufacturing company, Lifts Inc., ground to a halt. With no one buying elevators and revenue streams evaporating, sleepless nights became the norm as he grappled with decisions that would affect dozens of employees’ livelihoods.
The weight of responsibility was crushing. He had a newly purchased company to protect, anxious staff looking for guidance, and stakeholders expecting returns – all while facing the most severe business interruption in living memory.
As he considered drastic measures like redundancies and selling equipment, salvation emerged from an unlikely quarter: a competitor. What began as a friendly connection transformed into an innovative merger, breathing new life into both organisations.
The strategic alliance proved more than just a financial lifeline – it became a catalyst for complete business transformation. Bryce’s journey reveals how true leadership means spotting opportunity in crisis, and demonstrates that sometimes our greatest business rivals can become our most valuable allies.
This tale of corporate resilience offers powerful lessons for any business owner navigating uncertain waters. By maintaining strategic flexibility and embracing unexpected solutions, Bryce didn’t just weather the storm – he emerged stronger on the other side.
Want to know how he did it?
